Abstract:

This paper portrays the Braziliam truck industry from the perspective of the products (trucks) offered by the main truck assembler of this market. For this purpose it is used the concept of product ontology, where all products of this industry are grouped in a single hierarchical structure, where it is outlined their common aspects, as well as, their singularities. For attain this goal it was used the archival method, whereas it was identified all product lines of trucks offered for the six main manufactures, where together are responsible for more than 95% of sales in this market. The use of the ontology concept to map all trucks offered in this industry, allowed to present a comprehensive and deep view, where it was possible to identify the dynamic of this industry, as well as, the strategic positioning of each assembler, according to this product portfolio.